The Digital Marketing Playbook
57.00 $
The Digital Marketing Playbook – The complete digital marketing system for anyone who wants to grow an audience, build a business, or advance a career. SEO, content, social, email, paid ads, video, analytics, and AI — every channel covered, every strategy practical.
14 Core Chapters – Every channel. Every strategy.
Each chapter ends with an action step you can complete the same day. No theory without practice.
Chapter 01 – The Digital Marketing Framework
The four marketing jobs. Owned, Paid, and Earned channels. How to think in systems, not tactics.
Chapter 02 – Know Your Audience
Three sources of audience intelligence. The Audience Intelligence Document. The five questions that shape every campaign.
Chapter 03 – Content Marketing
The Cornerstone Content System. The repurposing workflow. Why most content doesn’t build a brand — and what does.
Chapter 04 – SEO — Get Found Free
Keyword research (short vs. long-tail vs. question). On-page SEO essentials. Building domain authority through backlinks.
Chapter 05 – Social Media Marketing
Platform selection framework. What works on LinkedIn, Instagram, TikTok, YouTube, and X in 2025. The sustainable content system.
Chapter 06 – Email Marketing
Why your list is your most valuable marketing asset. The lead magnet formula. Three sequences every marketer needs.
Chapter 07 – Paid Advertising
Google Search + Display. Meta Ads audience targeting. LinkedIn Ads. Retargeting priority. ROAS, CPA, CTR — what they mean.
Chapter 08 – Video Marketing
The short-form video formula (Hook → Value → CTA). YouTube as a search engine and trust builder. YouTube SEO basics.
Chapter 09 – Influencer & Partnerships
Why micro-influencers outperform mega. Newsletter swaps. Affiliate programs. Co-marketing that costs zero budget.
Chapter 10 – Marketing Analytics
The actionable metrics principle. Metrics by funnel stage. GA4 setup essentials. The weekly dashboard that drives improvement.
Chapter 11 – AI-Powered Marketing
Seven high-impact AI applications. The 2025 AI marketing stack. The AI-assisted content workflow that saves 90 min per piece.
Chapter 12 – Building Your Funnel
Mapping the actual customer journey. Integrating every channel from TOFU to post-purchase advocacy. The funnel gap audit.
Chapter 13 – Local and E-Commerce
Google Business Profile optimisation. Local SEO. Shopping ads. Abandoned cart recovery. LTV-first e-commerce thinking.
Chapter 14 – Your 90-Day Digital Marketing Launch Plan
Month 1: Foundation. Month 2: Consistency. Month 3: Optimise and expand. Week-by-week milestones for a working marketing system by Day 91.
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